Apply for the Pilot
All solutions

02 / Branded Story Campaigns

AI branded video production.
Give your brand a recurring story.

Create branded story videos with recurring characters, reusable product references and a connected campaign arc. Tosheo’s AI Director coordinates scripts, visuals, voice and edits while your team manages brand review, budgets and language versions.

Discuss a productionSee how it works
Illustrative brand story scene with a green product tin and a drink on a cafe table.
Brand buyers / Agencies / Production housesA world your brand belongs in. A campaign with somewhere to go next.Fictional, illustrative production
Start with
A campaign and brand brief
Build towards
A connected story arc
Keep aligned
Creative, brand and legal
Deliver
Masters and agreed variants

Branded Story Campaigns

Make the brand part of the creative direction

Keep the product, characters and brand direction recognisable as the story moves between chapters, languages and release formats.

A recognisable brand world
Keep packaging, product geometry, colours and visual treatment attached to reusable references. The AI Director carries these into each scene so the campaign has a defined look to check against.
Story-led product moments
Build recurring characters and situations around a clear campaign idea. AI Skills help direct framing, lighting, pacing and product visibility so the product belongs in the scene rather than interrupting it.
Variants from a shared master
Plan language, market and platform requirements together. Derive cutdowns from the approved story production, then check the claim, caption and rights position for the destination where each version will appear.

An idea, carried through production

See the work take shape.

Illustrative brand story scene with a green product tin and a drink on a cafe table.The brief

01 / Branded Story Campaigns

Make the morning ritual the story.

An illustrative cafe brand wants a recurring story about the people who return each morning. The product belongs in their world, with its appearance and any claims agreed in the brief.

Campaign intent
A recurring cafe ritual, told through its regulars
Brand references
Approved packaging, palette and product presentation
Boundaries
No invented product benefits or customer testimonials

Fictional, illustrative production. These are prepared examples, not a live generation or a customer case study.

The production flow

From the campaign brief to the delivery folder

Review creative preparation yourself or let the AI Director handle it in Auto mode within your chosen scope. Spending, rights, brand/legal clearance and final acceptance remain explicit decisions.

  1. 01
    Define the audience and campaign objective

    Bring the brand brief, product references, audience and intended destinations. Set the objective before developing the creative work. Name the people who can approve creative direction, brand use, claims and production spend.

  2. 02
    Build the recurring creative world

    The AI Director proposes the story territory, cast and episode arc. Brand references, approved claims and prohibited contexts become part of the direction that each script and storyboard inherits.

  3. 03
    Review scripts, product moments and the plan

    Use AI Skills to shape the shot list, camera, lighting and pacing. Choose hands-on or Auto review for creative preparation. Brand/legal clearance, rights and cost authorisation remain explicit approvals before production proceeds.

  4. 04
    Generate, check and refine the campaign

    The AI Director coordinates the scene assets and flags mismatches against the approved references. Correct the affected shot or asset, with attention to product detail, character continuity, claims and context.

  5. 05
    Prepare the language and platform variants

    Adapt the approved production for the agreed markets and formats. Review translation, voice delivery, captions and claim wording in context. A new market can require a different review even when the picture stays the same.

  6. 06
    Accept delivery and inform the next campaign

    The named approvers accept the final masters and variants. Receive the campaign package, distribute through your chosen channels and use the agreed campaign measurements to shape the next production.

Your production, ready for handoff

Hand over a campaign your team can use

Explore delivery packages
  • Accepted campaign masters in the agreed formats
  • Approved cutdowns derived from the master production
  • Reviewed language, market and platform variants
  • Caption files, cover frames and agreed release assets
  • A manifest linking versions, approvals and usage information

The package follows the requirements agreed with your brand or agency team. Reusing characters or brand assets in another campaign also requires checking their permissions and the scope of the new work. Reuse should preserve a clear record of what was approved, for which market and for how long.

Plan a connected campaign before multiplying assets

The launch approach uses six to ten connected episodes or story assets, with at least two agreed language, market or platform variants. Choose the master format to suit the campaign. Additional formats and cutdowns follow from that approved production, rather than becoming unrelated creative projects.

Keep consistentThe campaign foundation
  • Brand and product references
  • Recurring cast and creative treatment
  • Approved claims and usage boundaries
Adapt deliberatelyThe market version
  • Language, register and voice performance
  • Platform framing and duration
  • Local claim wording, captions and calls to action

For brand teams, agencies and production partners

This solution fits brand buyers who want recurring entertainment, agencies coordinating creative and client review, and production houses delivering story campaigns. It works best when the team can supply reliable brand assets, substantiate product claims and agree who owns each approval.

Before you begin

What should our brand team bring to the first brief?

Bring the objective, audience, product references, brand guidelines, supported claims and intended release destinations. Include usage restrictions and the people responsible for creative, brand/legal and budget decisions. Gaps can be identified during planning, before they turn into production rework.

How does a branded story differ from a product-demo video?

A branded story uses a recurring world and characters to develop an idea across connected chapters. The product has a role inside that story. This solution is designed around the campaign arc and its shared assets, rather than isolated variations of a standalone product demonstration.

Can our agency and client review different parts?

Yes. Creative direction, brand use, claims, rights and cost can have different named approvers. Reviews attach to a specific version. The aim is to make the decision and its owner clear, including when a material change needs another review.

Does Auto mode bypass brand or legal approval?

No. Auto mode can handle creative preparation within the scope you choose. It does not replace brand/legal clearance, rights checks, cost authorisation or final delivery acceptance. The AI Director helps prepare the work those reviewers need to inspect.

Are local-language versions and platform cutdowns included?

Agree the specific languages, markets and formats in the production brief. The launch approach includes at least two scoped variants. Cutdowns come from the approved master, and each language or market version needs an appropriate check of meaning, claims and usage rights.

How do we estimate the cost of a brand campaign?

Review the published Tosheo plans and credits, then define the production scope: story assets, length, format, language tracks, variants and any managed production requirements. Subscriptions and credit purchases open at app launch. Paid rendering requires an agreed cost authorisation.

Another way to tell your story

Independent creators / Publishers / Studios

Serialized Story Production

A recurring cast. An unfolding world. A reason to watch the next episode.

YouTube & Instagram creators / Content teams

YouTube, Shorts & Reels

Your story. Across YouTube videos, YouTube Shorts and Instagram Reels.

Drama creators / Short-form publishers / Studios

Microdramas

An immediate conflict. A close reaction. A cliffhanger worth resolving.

Tosheo / Solutions

Bring the idea.
Give it a production home.

Tell us what you want to make, who it is for and where it needs to go. Start with a focused story or campaign brief.

Discuss a productionExplore pricing

Planning comes before paid rendering. Subscriptions and credit purchases open when Tosheo launches.