An illustrative café story places an unbranded green tin in several scenes. Before adapting this into real campaign work, a brand would supply approved packaging, permitted claims and market-specific requirements for its own product.
Explore the mood and composition, then identify which product and brand details are authoritative. A visual concept is useful preparation, but it should not silently replace approved packaging, logos or claims in a commissioned production.
02
Assign the right review
Give creative, brand and legal reviewers the decisions they are responsible for. Ask how feedback changes the next pass and how an approved element is recognised later. Review responsibilities should remain clear even when generation is automated.
03
Inspect the delivery context
Check the chosen model, the supplied assets and the intended use against the applicable terms. Confirm the files and usage records required by the buyer. A model’s commercial positioning is not a blanket clearance for every input or campaign claim.