Who is this AI for business course for, and who is it not for?
It is for owners, managing directors, department heads and operations leads at companies with roughly five to a few hundred people, who are being asked what the company's AI plan is. You need to make decisions, not to have used AI deeply yourself.
It is not for people building AI into a product, and it is not a strategy consultancy or legal service. If you want to integrate AI into software yourself, the optional Code track covers AI APIs and agents; for advanced model training, a specialist technical course suits you better; if you need legal advice on AI regulation, speak to a qualified adviser.
What will I learn in the AI for business course?
The six modules follow the order a sensible rollout takes, so you can apply each one to your company as you go.
1. Finding use cases
Listing repetitive, text-heavy and research-heavy work, scoring it for value and risk, and choosing two or three to start.
2. Costs, tools and buying
Licence and seat costs, staff time, which business tiers change data handling, and how to compare tools without hype.
3. Risks
Wrong answers, confidential data, bias, copyright and customer trust, and where a human must stay in the loop.
4. Writing an AI policy
Allowed tools, data rules, checking duties and who to ask, in a policy short enough that people read it.
5. Rolling AI out to a team
Pilots, champions, training time, sharing good prompts and handling sceptics and enthusiasts fairly.
6. Measuring skills and progress
Measuring what people can actually do with AI rather than logins, and deciding what to expand or stop.
How does the personalised path adapt to my business?
The diagnostic asks about your company size, sector, the tools already in use and whether a policy exists. A founder whose staff already use free AI tools without rules starts with risk and policy; a manager given a budget to buy Copilot seats starts with use cases and rollout. Worked examples come from businesses like yours, such as agencies, retailers or professional services firms.
What do I practise?
You practise the decisions and documents a leader produces, using your own business in general terms but no confidential data. Tasks are marked against a visible rubric with specific feedback, and you can flag any score for review.
Example task: the founder of a fictional 30-person architecture practice, Marlow Studio, has noticed staff pasting client briefs into personal AI accounts. You write a one-page interim AI policy. The rubric checks that it names approved tools, states clearly what client information may not be entered, requires checking before anything reaches a client, names a person to ask and sets a review date.
How long does the AI for business course take?
Lessons are 10 to 15 minutes, designed for busy managers. Path length depends on your diagnostic and how often you learn, so we do not quote hours. Many leaders use each module's output straight away, so the course runs alongside the rollout itself.
Do I get a certificate?
Yes. The final practical assessment is a short AI rollout plan for a business. Passing earns a recognised certificate. It is not an accredited management qualification.
How much does the AI for business course cost?
It is included in both plans. A founder learning alone can use the Individual plan at USD 79 a month or USD 790 a year. To bring managers or the wider team along, the Team plan is USD 189 a month or USD 1,890 a year for up to 3 members, with extra members at USD 49 a month or USD 490 a year and volume pricing from 25 members.
On the Team plan you can assign lessons, use a shared team library, add company documents and see skill progress and a team report, without seeing anyone's raw chat logs. Every plan starts with a 7-day free trial, and no credit card is needed.